Murray will oversee regional sales leadership and new account acquisition, focusing on the brand’s knife rental and sharpening services. Her strategy centers on helping operators minimize replacement costs and enhance workplace safety through specialized tool management. By streamlining these processes, she aims to position the company as a primary partner for national restaurant chains and institutional food service providers.
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Victorinox Taps Audra Murray to Spearhead North American Foodservice Expansion
Audra Murray has joined Victorinox North America as Director of Foodservice, tasked with driving growth across commercial kitchens and large-scale food preparation operations. She steps into the role reporting to President Ulrich Wohn, with a mandate to scale the brand's presence in the hospitality, healthcare, and education sectors.
Ulrich Wohn noted that Murray’s background in developing strategic customer relationships is vital for the company’s current investment cycle in the North American market. While Murray focuses on the broader foodservice segment, Greg Stak will maintain his current oversight of the company’s Food Processing and Butcher divisions to ensure continuity. The company currently produces over 90,000 professional and household knives daily, leveraging a legacy of Swiss engineering that dates back to 1884.
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