Tim LeBel, Chief Customer Officer for Mars Snacking North America, emphasized that the company’s research and development strategy focuses on aligning its legacy brands with modern palates. The upcoming rollout features several strategic pivots, including the introduction of Cheez-It Protein, which offers 7 grams of protein per serving, and the Pringles Buffalo Wild Wings collection, which mimics popular sports bar flavors like Parmesan Garlic and Asian Zing.
In section Releases
Mars Unveils 2027 Snacking Lineup at NACS Show
Industry attendees gathering in Las Vegas for the 2026 NACS Show this week are getting a preview of the next generation of shelf-stable snacks. Mars is using the October 7–9 event to debut a diverse 2027 product portfolio designed to capitalize on shifting consumer demands for bold flavors and new textures.
Additional highlights include M&M'S Peanut Butter Cinnamon Roll, COMBOS Honey Sriracha, and the texture-focused SKITTLES Crystals. The company is also expanding into new dessert-inspired profiles with the TWIX Frosted Cookie and the almond-heavy SNICKERS Almond Xtreme. Retailers and industry professionals can test these products at booth #N2605, with supplementary sampling of the broader Mars portfolio—including KIND, RXBAR, and Nature's Bakery—available at booth #N2904. These items are scheduled for a nationwide retail release throughout 2027.
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