The 2026 launch highlights a shift toward interactive, multi-piece displays. A standout is the National Lampoon's Christmas Vacation tabletop decoration, which triggers specific dialogue and illumination sequences based on the placement of various character figures. This emphasis on performance extends to the Storytellers series, including a new set commemorating the 25th anniversary of The Lord of the Rings: The Fellowship of the Ring. According to art director Toni Gagarin, these pieces feature intricate designs modeled after hobbit house windows, allowing for expanded musical and dialogue performances when connected.
In section Releases
Hallmark Launches Seasonal Keepsake Ornament Collection
Hallmark is expanding its holiday catalog with more than 150 new Keepsake Ornaments, set for release during its annual debut event running October 10-18. Available at Gold Crown stores and online, the collection features interactive designs and cinematic tributes aimed at both long-time collectors and holiday shoppers.
Beyond cinematic franchises, the collection includes pieces dedicated to personal milestones—such as weddings and baby's first Christmas—and niche hobbies like pickleball. Editorial director Lindsay Evans noted that the versatility of these interactive elements is designed to turn tree decorating into a collaborative experience. Collectors can browse the full range of new releases at Hallmark.com, which includes additions to the Harry Potter and the Chamber of Secrets series alongside recurring holiday traditions.
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