The company’s new framework, dubbed 'Real Challenges. Proven Biosolutions,' responds to the mounting pressure on global farm profitability. With McKinsey’s 2026 Global Farmer Insights survey identifying extreme weather as a primary concern for 58% of Latin American farmers, Rovensa Next is pivoting to provide data-backed agronomic guidance. This strategy replaces generic product prescriptions with tailored solutions that address site-specific variables, such as Mediterranean citrus margin instability or water scarcity in the US Midwest.
In section Releases
Rovensa Next shifts to consultative model for agricultural biosolutions
Rovensa Next has unveiled a customer-centric evolution of its 'Biosolutionize Agriculture' platform at the Fruit Attraction 2026 trade fair in Madrid. The initiative moves away from individual product sales, focusing instead on integrated strategies designed to combat nearly 30 specific field challenges, including climate stress and soil degradation.
To bridge the gap between global trends and local field realities, the firm has deployed an AI-powered knowledge platform cataloging insights from over 4,000 trials. This system supports a consultative model where experts analyze crop cycles to mitigate risks before symptoms manifest. Practical applications shown at the event include the use of TurboRoot for enhanced root development and Transformer to optimize irrigation, alongside bio-based crop protection tools like orange oil-based solutions. By combining this technical infrastructure with its global R&D network, the company aims to help growers reduce synthetic input reliance while maintaining yields in increasingly volatile environments.
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