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John Emmaneel Tapped to Lead Global Operations at Spiro’s BAE Division

John Emmaneel joins Spiro as Executive Vice President of Global Operations and Innovation for the Brand Activations and Events division, tasked with scaling complex event portfolios while balancing creative output with commercial accountability across the agency’s international markets.

John Emmaneel Tapped to Lead Global Operations at Spiro’s BAE Division

Reporting to Global Chief Marketing, Strategy and Brand Experiences Officer Carley Faircloth-Kilmurray, Emmaneel will oversee project planning, staffing, and the development of new service capabilities. He joins the leadership team alongside Jen Shankman, who manages the division’s growth and strategic relationships. Faircloth-Kilmurray noted that Emmaneel’s appointment brings a necessary operational depth to Spiro’s portfolio, citing his 25-year track record in building teams capable of executing high-stakes brand experiences.

Emmaneel transitions to Spiro from Invision, where he directed the agency’s innovation practice and Chicago office while expanding its gaming and entertainment sector. His previous experience includes executive roles at Jack Morton Worldwide and Kenwood Experiences, with a portfolio featuring campaigns for Google, Samsung, Intel, and Square Enix. He expressed that his focus at Spiro will center on integrating the agency’s expertise across global markets to deliver ambitious, high-impact work.

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