The application process remains in its infancy, with the Internet Corporation for Assigned Names and Numbers expected to publish the request on October 7, 2026. Official approval could take up to two years to finalize. Should the bid succeed, these domains would serve as more than just profile markers; they could function as personal homepages, granting users greater control over their digital footprint.
In section Startups & Technology
Bluesky Seeks .bsky Domain Status to Decentralize Online Identity
Bluesky CEO Toni Schneider has applied to ICANN to establish a native .bsky domain suffix, a move designed to transform standard social media handles into permanent, portable personal web addresses. If the proposal clears the lengthy regulatory process, users could eventually replace clunky usernames with cleaner, domain-based identifiers.
Despite the potential for a lucrative secondary market, the company maintains that it has no intention to monetize the TLD. COO Rose Wang noted that the initiative aligns with the platform’s core mission of fostering an open web where individuals own their online presence rather than renting it from a centralized entity. By eschewing domain sales, Bluesky reinforces its commitment to decentralization even as it seeks to integrate itself deeper into the infrastructure of the internet.
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