Zigarovich began his role on October 1, tasked with fostering connections between the agency and its client base. His arrival coincides with a series of accolades for the Canonsburg-headquartered firm, which recently secured recognition from DesignRush as a top design and development agency. Additionally, the Pittsburgh Business Times ranked the company among the region’s largest advertising firms and leading women-owned businesses.
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True Fit Marketing Appoints Mark Zigarovich to Drive Partnerships
Mark "Zig" Zigarovich, a veteran of the print media industry with 25 years of experience, has joined Pittsburgh-based agency True Fit Marketing as Director of Business Partnerships. His appointment marks a strategic expansion for the firm as it enters its ninth year of operation following a period of significant growth.
Beyond commercial performance, the agency remains focused on regional impact. Owner Arlea Hoffman highlighted the firm's receipt of the 2025 Charles C. Keller Excellence Award for Corporate Philanthropy as a milestone for the team. This commitment to community service complements an internal expansion strategy that saw the company’s headcount grow by 25% last year. By integrating recent graduates alongside seasoned professionals, the agency aims to balance traditional marketing expertise with contemporary trends. This operational evolution has also extended to the firm’s creative output, bolstered by the 2026 launch of an in-house studio dedicated to podcasting and video production.
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