The new beverage contains 47 grams of protein, five grams of fiber, and contains no added sugar. Blended with strawberries and bananas, the drink is available starting October 7 at select locations nationwide. Customers purchasing the smoothie receive the rhinestone-covered cup as a complimentary gift while supplies last.
In section Releases
Smoothie King Debuts Rhinestone-Adorned Cup for Protein Drink Launch
Rhinestones are meeting dietary supplements as Smoothie King rolls out its new Pretty, Pretty Protein Smoothie in a limited-edition, bedazzled 20-ounce cup. The move combines the brand’s focus on high-protein nutrition with the current consumer trend of decorating everyday accessories with decorative gems.
Lori Primavera, Vice President of RD & Product Marketing at Smoothie King, stated that the initiative aims to make nutritional choices more expressive and fun. This product release follows the brand’s recent expansion into the GLP-1 support space and its ongoing strategy to align menu offerings with evolving consumer wellness habits. The Dallas-based chain, founded in 1973, continues to leverage its 1,200-unit footprint to test niche lifestyle trends alongside its standard health-focused catalog.
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