The brand is upgrading its classic sandwich lineup by increasing meat portions by 50 percent. The Deluxe Ham Classic features Swiss cheese, mayonnaise, and Hickory Honey Mustard on a croissant, while the Turkey Classic arrives on a soft Baker’s Roll. Culinary Director Tim Ziga noted that these additions are designed to make the company's high-quality meats accessible throughout the day rather than just for special occasions.
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HoneyBaked Expands Menu with High-Protein Sandwiches and Cups
With 45 to 51 grams of protein per serving, The Honey Baked Ham Company is pivoting toward the grab-and-go market. The Atlanta-based chain launched its new Deluxe Sandwiches and Protein Cups on October 5, aiming to move its signature meats beyond traditional holiday tables and into daily lunch routines.
Beyond sandwiches, the company introduced Protein Cups containing 6 ounces of either ham or turkey. The ham option provides 32 grams of protein, and the turkey version offers 38 grams, targeting customers who need a quick, portable meal. These products are currently available at more than 400 participating locations nationwide.
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