The initiative leverages Horizon’s massive marketplace to place pro-bono advertisements across audio, digital, print, and social platforms. The goal is to solve a growing isolation crisis; a CDC report indicates that nearly 42% of American teens lack consistent social and emotional support. By mobilizing over 100 media partners, the campaign aims to replace digital consumption with tangible, one-to-one mentoring relationships.
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Horizon Media Pledges $15 Million to Boost Youth Mentorship
With U.S. teens spending seven hours daily on screens while missing vital emotional support, Horizon Media is launching a $15 million campaign to bridge the gap. The media agency is partnering with Big Brothers Big Sisters of America to turn advertising inventory into a recruitment tool for adult mentors.
Artis Stevens, CEO of Big Brothers Big Sisters of America, noted that the partnership transforms commercial platforms into a megaphone for social change. This effort, which began in September, will continue through 2027. Horizon CEO Bill Koenigsberg emphasized that the agency intends to use its influence to drive societal impact rather than just consumer behavior, inviting other marketing firms to contribute their own media assets to the cause.
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