The upgrade replaces fragmented data workflows with a unified dashboard. By embedding Fullpath’s intelligence, Cox Automotive allows sales representatives to view distilled, plain-English shopper profiles and intent data without leaving their daily CRM environment. According to Paulo da Silva, VP of Digital Commerce at Cox Automotive, the goal is to equip sales staff with actionable data that personalizes interactions and accelerates deal closures.
In section Releases
Cox Automotive Integrates Fullpath AI Directly into VinSolutions CRM
Thousands of car dealerships using the VinSolutions CRM can now access Fullpath’s AI-powered Customer Data Platform directly within their existing interface. This integration eliminates the need for sales teams to toggle between separate systems, surfacing real-time shopper insights and website activity history directly inside individual customer records.
For dealership leadership, the change provides immediate visibility into market-ready buyers and active deals. Don Erwin, Marketing and Communication Director for Mtn View Automotive Group, noted that the integration transforms static CRM records into dynamic representations of a shopper’s journey. The rollout of this embedded platform is currently underway and is expected to reach all mutual VinSolutions and Fullpath clients by the end of 2026.
Comments (0)
No comments yet. Be the first!