CEO Kevin Jones cited Kennedy’s background in managing complex organizational growth as a primary driver for the hire. Her previous tenure included leadership roles at Shopify, PepsiCo, and Target, where she focused on capital planning, mergers, and strategic decision-making. At RKD, she will direct the firm’s financial infrastructure to bolster its fundraising and marketing services for clients such as The Salvation Army and Susan G. Komen.
In section Releases
Kelly Kennedy Joins RKD Group as Chief Financial Officer
After nearly three years guiding financial operations at Netchex, Kelly Kennedy has stepped into the CFO role at RKD Group. She joins the Plano-based agency during a period of sustained expansion, tasked with overseeing financial strategy for a firm that serves major nonprofit organizations across North America.
Kennedy arrives as the nonprofit sector faces increasing pressure to demonstrate impact through digital transformation and donor engagement. She intends to leverage her experience in operational finance to scale the agency’s capabilities, aiming to unlock greater value for clients while supporting the firm’s internal development.
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