The project aims to solve a common bottleneck for high-profile entrepreneurs: the time required to maintain a consistent content engine while managing a business. By digitizing his likeness and voice, Serhant intends to bridge the gap between his high-touch, face-to-face dealmaking and the high-volume requirements of modern social media algorithms. While Serhant will continue to shape the topics and approve messaging, the AI avatar will handle the heavy lifting of production.
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Ryan Serhant Launches AI Avatar Channel for Daily Real Estate Insights
Real estate mogul Ryan Serhant is outsourcing his digital presence to a digital twin. Partnering with HeyGen, the broker has launched @HeySerhant, a social media channel featuring an AI-generated avatar that will publish daily market insights and leadership advice for the next year, bypassing the need for constant filming.
Andrew Mok, CMO of HeyGen, noted that the technology allows public figures to scale their reach without being tethered to a camera. For Serhant, whose firm SERHANT. markets itself as an AI-native brand, this move serves as a proof of concept for leveraging automation to amplify a brand’s footprint. Every video produced for the new channel will be clearly labeled as AI-generated, ensuring transparency as the avatar dispenses advice on luxury listings and industry strategy.
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