Shareholders Joel H. Rothstein, Stephen Kelly, and Sarah Mahood, alongside Mitch Reynolds and Belynda Ho, led a technical workshop focused on the lifecycle of branded developments. The session drilled into the granular details of project governance, brand protection, and sales practices, providing a roadmap for developers to avoid common pitfalls in the Asia-Pacific market. These legal hurdles remain a primary concern as the sector moves toward more sophisticated contractual frameworks.
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Greenberg Traurig Attorneys Tackle Branded Residence Growth at IHIF Asia
As branded residences reshape the luxury hospitality landscape, a delegation from Greenberg Traurig gathered in Hong Kong to dissect the complex legal architecture required to bring these projects to life. The firm’s specialists used the IHIF Asia 2026 conference to outline strategies for navigating cross-border risks and evolving owner-operator dynamics.
Beyond the technical workshops, Mitch Reynolds steered a conversation with leadership from IHG Hotels & Resorts and Banyan Tree. This fireside chat scrutinized the shifting nature of contractual agreements and the pressure to maintain brand standards while ensuring long-term value. By drawing on expertise from their Tokyo, Singapore, and Dubai offices, the firm emphasized a multidisciplinary approach to managing these high-stakes assets. Rothstein noted that as global appetite for branded residential projects intensifies, the firm intends to lean further into this cross-office collaboration to support clients navigating increasingly complex investment environments.
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