The expansion brings facial-skincare philosophy to body care, utilizing dermatologist-approved blends composed of 97% naturally derived ingredients. Each lotion features a base of shea butter, avocado oil, and coconut oil, designed for rapid absorption without heavy residue. The collection includes three distinct formulas: a brightening Vitamin C and Niacinamide blend, a hydrating Hyaluronic Acid option, and a Salicylic Acid treatment for refining skin texture.
In section Releases
Baylis & Harding Debuts Skincare-Grade Serum Lotions at Whole Foods
Three new serum-based body lotions have joined the Baylis & Harding Kindness+ collection, hitting shelves at Whole Foods Market locations nationwide. The range shifts the brand's focus toward ingredient-heavy formulas, incorporating actives like Vitamin C and hyaluronic acid to provide up to 72 hours of moisture for the skin.
Sam Grayson, head of new product development at Baylis & Harding, noted that the line reflects a growing consumer demand for high-performance ingredients in daily body regimens. These products, which are registered with The Vegan Society and manufactured in the UK, are intended to complement the brand's existing Kindness+ body washes. According to user trials conducted over four weeks, the majority of participants reported visible improvements in firmness, softness, and texture.
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