Mackey co-founded the venture alongside Beryl Raff, a veteran executive who previously served as CEO of Helzberg Diamonds and the Zales Corporation. The brand debuts with over 100 styles spanning rings, bracelets, necklaces, and earrings, utilizing both natural and lab-grown diamonds. Prices for the collection range from approximately $250 to over $6,000.
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Natalie Mackey Pivots From Beauty to Diamonds With Terramore Launch
Natalie Mackey, the founder of cosmetics brand Winky Lux, is shifting her focus from beauty to diamonds with the debut of Terramore. Based in New York, the new fine jewelry house launches today with four distinct collections, aiming to move beyond traditional milestone pieces toward jewelry designed for everyday wear.

The centerpiece of the launch is the Aegis necklace, which features a 1.00-carat diamond encased in titanium on a 14K gold chain. Mackey describes the brand as a personal evolution, noting that the designs are intended to honor personal narratives and the act of romanticizing daily life. The debut includes the Aegis, Castle, Open Bezel, and Signature Engagement collections, all available starting October 8, 2026, through the company's website.
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