Antón arrives with two decades of experience in reputation management and integrated marketing. Her most recent tenure was at USA TODAY Co., where she spearheaded the company’s transition from Gannett and oversaw communications for a network of over 200 media properties. Her career history includes high-level roles at Hertz, Verizon, and Loews Hotels, alongside a stint as Deputy Press Secretary in the Bloomberg Administration.
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Authentic Brands Group Hires Lark-Marie Antón as Communications Chief
Lark-Marie Antón joins Authentic Brands Group as Chief Communications Officer, taking command of the firm's global corporate brand strategy and public narrative. Reporting directly to CEO Matt Maddox, she enters the executive committee to elevate the visibility of a portfolio that generates $38 billion in annual systemwide sales.
At Authentic, Antón will focus on the company's expanding entertainment footprint and the cultural reach of its 50-plus brands, which include Reebok, Shaquille O'Neal, and Elvis Presley. Maddox cited her background in shaping reputations for high-profile entities as a vital asset for the company's next growth phase. Antón, a graduate of West Virginia and Marist University, currently sits on the Board of Trustees for Marist and the Board of Green-Wood.
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