The product features a Frosted Juniper scent, blending top notes of camphor and ozone with a heart of pine and juniper berries. According to Yulia Chuzha, head of product brand marketing, the company intends to elevate the cleaning process into a small, daily pleasure. The formulation adheres to Apple's device-care guidelines, a critical factor given that one in three US Mac owners surveyed by the company reported damaging their hardware while attempting to clean it.
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MacPaw Launches Fragranced Cleaning Mist for Mac Hardware
For eighteen years, MacPaw focused on the digital health of computers through its software. Now, the company is bridging the gap between internal maintenance and physical care with CleanMyMac Mist, a perfumed cleaning spray designed to turn the routine task of wiping a screen into a sensory ritual.
Tania Pashynska, creative director at Pole, noted that the scent profile was specifically engineered to avoid the harsh smell of traditional chemical cleaners. The juniper theme serves as a symbolic link between Ukraine, where MacPaw was founded, and Cupertino, the birthplace of the Mac. The initial run is restricted to one hundred bottles, distributed through a giveaway on the brand's social media channels starting October 12, 2026.
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