Zonda, a CoStar Group company, announced the honor on October 12, 2026, ahead of its Accelerate sales and marketing summit in Park City, Utah. McCarty was selected from a field of four finalists, including marketing executives from K. Hovnanian Homes, M/I Homes, and Shea Homes. The panel recognized her for shifting marketing from a traditional support function into a primary driver of business growth and customer engagement at Taylor Morrison.
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Stephanie McCarty Named Inaugural CMO of the Year by BUILDER
Stephanie McCarty, the chief marketing and communications officer of Taylor Morrison, has been named the first-ever CMO of the Year by BUILDER. The award recognizes her role in reshaping industry standards through bold brand strategies and the successful integration of digital tools into the home-buying process.
Her tenure is noted for unconventional initiatives, such as the "Killer House" collaboration with Liquid Death, which prioritized storytelling over standard industry practices. By building an in-house marketing organization, McCarty successfully bridged the gap between product development and consumer experience. Jeff Meyers, president of Zonda, credited her with setting a new benchmark for marketing excellence within the homebuilding sector. McCarty will be profiled in the upcoming Q4 print edition of BUILDER magazine.
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