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Holly LaVallie Returns to Hormel Foods to Lead Marketing Excellence

After a stint as a senior executive at Link Snacks, Holly LaVallie is returning to Hormel Foods to serve as vice president of marketing excellence. The appointment marks a homecoming for the industry veteran, who previously spent nearly two decades climbing the ranks within the Fortune 500 food company.

Holly LaVallie Returns to Hormel Foods to Lead Marketing Excellence

In her new capacity, LaVallie will oversee enterprise marketing capabilities spanning the company’s Retail, Foodservice, and International divisions. Her mandate covers the full spectrum of brand operations, including strategy, media management, marketing technology, and talent development. She reports to John Ghingo, the company’s president and chief executive officer-elect, who noted her deep institutional knowledge as a primary asset for driving portfolio growth.

LaVallie’s career history includes 19 years at Hormel, where she was instrumental in launching the company's Deli Solutions business and managing various refrigerated retail lines. Before this return, she served as senior vice president of marketing, R&D, and PMO at Link Snacks, managing a multi-billion-dollar brand portfolio. She holds an MBA from the University of St. Thomas and a bachelor’s degree from the University of Wisconsin-Stout.

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