The campaign, titled A Positive Pause, centers on a synchronized moment of reflection on World Menopause Day. At 10:18 a.m. local time, the organization is asking women and their families to stop and share an honest truth about the experience. The initiative follows new survey data from the foundation showing that while 73% of women aged 45–54 report symptoms, 66% believe the lack of open public discourse exacerbates the difficulty of the transition.
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National Menopause Foundation calls for 60-second national pause
Nearly half of American women feel unprepared for the transition into menopause, even as 44% report a more positive outlook on life once they navigate the change. To bridge this gap, the National Menopause Foundation is launching a campaign, inviting the country to pause for one minute on October 18.
Claire Gill, founder and president of the National Menopause Foundation, argues that shifting the narrative is essential for long-term health. While 29% of survey respondents characterize their experience as a horror story, the foundation aims to highlight the hidden optimism in the data. To facilitate this, the organization is providing free educational resources, including symptom checklists and micro-courses, alongside a toolkit for employers to host a Bring Your Menopause to Work day on October 16.
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