The partnership grants AdvizorStack’s network of advisors native access to SMArtX’s Manager Marketplace, proposal generation, and automated trading and billing systems. By embedding these functions, AdvizorStack seeks to provide independent firms with the sophisticated portfolio technology typically reserved for large-scale financial institutions.
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SMArtX and AdvizorStack Forge Partnership for Independent RIAs
Independent registered investment advisory firms are gaining a new institutional-grade infrastructure as SMArtX Advisory Solutions embeds its managed account technology directly into the AdvizorStack platform. This integration aims to streamline operations by allowing advisors to access investment tools without switching between disparate third-party systems.
Chris Ollendike, Chief Growth Officer at SMArtX, noted that the collaboration addresses the needs of independent RIAs who require high-level functionality without the burden of building internal systems. Paul DeMaio, CEO of AdvizorStack, emphasized that the move aligns with the firm’s strategy to provide a unified environment for managing client portfolios. The integration supports major custodians, including Charles Schwab, Fidelity, and Raymond James, facilitating a smoother transition for firms moving toward full independence.
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