The set features Adler’s signature bold patterns alongside Old Fitzgerald’s historical branding, specifically referencing the "Your Key to Hospitality" tagline that has defined the whiskey’s iconic decanter bottles for decades. Leslie Word, Brand Manager at Old Fitzgerald, noted that the partnership seeks to reimagine the intersection of bourbon and gaming through a modern lens, treating the board as a centerpiece for social gatherings. Adler himself described the project as a move to make his favorite pastime more glamorous.
In section Releases
Old Fitzgerald and Jonathan Adler Launch Limited-Edition Backgammon Set
A storied Kentucky whiskey brand is betting on analog ritual, teaming up with designer Jonathan Adler for a $425 limited-edition backgammon set. The collaboration merges the brand’s signature 1950s-inspired green and brass key motifs with Adler’s modern aesthetic, aiming to elevate the ritual of cocktail hour and game night.
Designed to pair with the brand's Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon, the set is available via the Heaven Hill Distillery online shop and Jonathan Adler’s website. Orders placed by December 14 are guaranteed to ship in time for the holiday season, positioning the item as a gift for those prioritizing face-to-face connection.
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