Lassa Launches Snoways 5 and Competus Winter 3 for Winter Driving

Developed by Brisa, the Turkish tyre giant, these models integrate the brand’s NextGen technology to balance sustainability with road safety. The Snoways 5 has secured the TÜV Performance Mark, with independent testing confirming significant gains over competitor averages. Specifically, the tyre shows a 4% improvement in aquaplaning resistance alongside a 3% boost in snow acceleration and lateral grip. Beyond performance, the design shifts the rolling resistance label upward, a move intended to minimize energy loss for both internal combustion and electrified platforms.

Adapting performance for SUVs and larger rims

The Competus Winter 3 translates this technical architecture for the SUV segment, accounting for the unique weight and handling requirements of larger vehicles. Both lines carry the EV Ready marking, reflecting the industry shift toward hybrid and electric powertrains. Lassa is supporting this rollout with a massive expansion in size availability: the Snoways 5 spans 46 sizes from 15 to 21 inches, while the Competus Winter 3 offers 42 sizes up to 21 inches. This strategy pushes the brand’s coverage of European winter fitments to 84%, with a specific emphasis on the growing demand for 18-inch and larger wheel diameters.