Founded in 2024 following research at Sydney’s Macquarie University, Apate operates a fleet that has already consumed 17 years of scammers’ time across 2.5 million interactions. CEO Dali Kaafar conceived the model after a personal 44-minute call with a fraudster, realizing that automated engagement could prevent victimization while gathering actionable data. The agents adopt diverse personas, genders, and languages to keep criminals talking, eventually extracting bank account details, crypto-wallet addresses, and malicious infrastructure information.
In section Startups & Technology
Apate Deploys AI Agents to Bait and Outsmart Fraudsters
While most corporations deploy AI to optimize workflows, the Australian startup Apate sends thousands of virtual agents undercover to intentionally get scammed. By masquerading as vulnerable victims across calls, emails, and social media, these bots waste fraudsters' time while harvesting critical intelligence on criminal operations before a real victim suffers.

This intelligence is fed to clients, including Commonwealth Bank of Australia and TPG Telecom, to preemptively block threats. The impact is measurable: Commonwealth reported a 76% reduction in publicly stated scam losses, while TPG diverted nearly 590,000 calls to the startup's defensive network. Co-founder Brad Joffe notes that the company even tracks scammer frustration through incoming vitriol, treating every instance of abuse as a performance metric. With $8.15 million in recent seed funding, the 20-person firm is now targeting international expansion, including a new presence in London and the United States, to combat the rising tide of AI-driven financial crime.
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