NVIDIA AI Veteran Elias Martinez Cohen Joins ORANGE JUICE as CTO

Martinez Cohen brings over a decade of experience to the Westport-based firm, having spent nearly eight years at NVIDIA and early career stints at Twitter Cortex and the deep-learning startup Madbits. His mandate involves integrating sophisticated machine-learning systems into the businesses acquired by the firm, which operates on a permanent-capital model backed by a Bitcoin treasury. According to Martinez Cohen, the goal is to bridge the widening gap between cutting-edge technical potential and practical business application by automating repetitive tasks rather than replacing human staff.

Since its launch in July 2026, ORANGE JUICE has attracted significant attention, reporting more than 150 acquisition opportunities across sectors including healthcare, manufacturing, and business services. These potential targets typically show adjusted EBITDA between $2 million and $15 million. By retaining companies long-term, the firm aims to treat technological upgrades as permanent value drivers rather than short-term costs. The company, founded by a group including Jeff Booth and Lyn Alden, secured over $40 million in Series A funding to anchor this strategy.