Great American Media Targets Latino Audiences with Pure Flix Familia

The new platform moves away from rigid language-based silos, adopting a "Total Latino Market" strategy that caters to Spanish-dominant, bilingual, and English-dominant households. By focusing on shared values of faith and family, the network hopes to bridge cultural gaps while leveraging the production expertise of Minivela, a media company co-founded by Manny Ruiz and actor Carlos Ponce.

Programming will feature a mix of original, licensed, and dubbed content, starting with the holiday-themed microdrama Alquilé Un Novio Para Navidad. Beyond original series, the service is launching a national initiative in partnership with Chicano Hollywood to scout and acquire independent, faith-based films from Latino creators. This move serves as the first step in a broader expansion plan, with Great American Media eventually targeting markets across Latin America and Spain to establish a global brand for values-driven entertainment.