The frustration stems from a common domestic reality: for many women, the problem isn't the execution of chores, but the invisible labor of planning and coordination. A study published in PLOS ONE involving over 2,200 participants found that 93% of women identify the constant thinking required to manage a household as the primary source of their mental burden. Landis, CEO of Peacock Parent, Inc., developed the platform to fill this void by functioning as an autonomous partner rather than a task-taker.
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Ask Proxy Launches AI Assistant Designed to Offload Mental Labor
Silicon Valley is racing to build digital assistants, but entrepreneur Christine Landis argues most are designed like husbands—requiring constant management rather than taking initiative. Her new tool, Ask Proxy, aims to reverse that dynamic by proactively anticipating household needs and managing the cognitive load that disproportionately falls on women.
Unlike traditional AI agents that demand step-by-step instructions, Ask Proxy operates through text messaging and requires no complex training. The system uses a database of experts to provide timely, proactive nudges—such as suggesting birthday gifts a week before an event or curating summer camp options months in advance. The service operates on a subscription model starting at $29 per month, explicitly excluding advertising and data harvesting to ensure user privacy. By positioning the user as the client rather than the product, Landis intends to provide a tool that protects time instead of consuming it.
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