CMB Unveils AI-Driven Decision Intelligence Suite for Corporate Strategy

The new suite operates under the company's AI+HI framework, which prioritizes validated research methods alongside machine learning. Rather than relying solely on automated outputs, the system incorporates rigorous consumer psychology and business context to ensure that high-stakes decisions remain grounded in accuracy and transparency.

The platform introduces four primary tools to streamline corporate workflows. Intelligent Agents provide strategic guidance through natural language queries, while Intelligent Simulators allow teams to model market scenarios to test potential outcomes. Additionally, Intelligent Personas offer interactive representations of target audiences that update as new research emerges, and Intelligent Signals monitor external market developments by synthesizing social, financial, and news data.

CMB CEO Jim Garrity stated that the future of corporate insight lies in the intersection of artificial intelligence and human judgment. By moving away from point-in-time deliverables, the suite provides a continuous loop of data that allows organizations to pressure-test ideas and respond to environmental changes in real time.