The partnership leans into the shared Japanese roots of both the shopping platform and the iconic franchise. While the visual design marks a departure from standard branding, the card maintains the familiar financial structure of the Rakuten American Express Card, including its no-annual-fee policy and cash-back incentives. Cardholders remain eligible for 4% back on qualifying Rakuten purchases, alongside standard retail protections and access to the broader American Express network.
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Rakuten Launches Naruto Shippuden Credit Card for New Cardholders
Rakuten is tapping into global anime fandom with a limited edition credit card design featuring Naruto Uzumaki and Sasuke Uchiha. The aesthetic update, developed alongside VIZ Media, targets the first 10,000 new applicants for the Rakuten American Express Card, blending Japanese pop-culture heritage with the platform's existing shopping rewards.
New users who sign up for the card—powered by the payments platform Imprint—can qualify for a $100 welcome bonus by meeting a $1,000 spending threshold within their first 90 days. Rakuten executives noted that the initiative aims to gamify the user experience, transforming routine transactions into a point of connection for fans of the long-running series. The special edition is strictly limited to the first 10,000 new account holders who register starting October 15, 2026.
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