The partnership aims to scale the brand's footprint through a mix of standalone boutiques, shop-in-shop retail spaces, and an aggressive push into digital commerce and wholesale channels. While the companies withheld specific financial details of the transaction, the strategy signals a long-term commitment to capturing market share in the region.
In section Market Quotes
Marc Jacobs Targets Greater China Expansion Through I.T. Group Deal
WHP Global and G-III Apparel Group are pushing the Marc Jacobs brand into Greater China, signing a major licensing agreement with regional fashion retailer I.T. Group. This move marks the brand's first international expansion effort since the two companies finalized their joint acquisition of the label last September.
Morris Goldfarb, chief executive of G-III Apparel Group, characterized the move as a focused effort to build the business for the long term. G-III already manages a diverse portfolio including DKNY, Calvin Klein, and Tommy Hilfiger, while WHP Global oversees brands such as Vera Wang and Express. By leveraging I.T. Group’s local retail infrastructure, the partners intend to accelerate the visibility of Marc Jacobs across a critical consumer market.
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