Inside Renoa, the first new fiber classification in 25 years

Everbloom manufactures renoa by repurposing discarded cashmere scraps, wool fragments, and leftover down lint from the bedding industry. By grinding these protein sources into a powder and bonding them with a biodegradable biopolymer, the company extrudes a synthetic thread engineered to replicate the physical properties of natural fibers. This process recently earned the material a formal classification from the U.S. Federal Trade Commission, a milestone for the textile industry.

During a visit to Everbloom's New York headquarters, CEO Sim Gulati demonstrated the fiber's resilience using a prototype scarf. Unlike traditional cashmere, which often degrades or shrinks under heat, this sample survived repeated cycles in a standard tumble dryer without showing signs of pilling or structural loss. The company is now scaling production, with plans to introduce renoa into consumer retail by the second quarter of 2027. Early applications will likely involve 80/20 blends, where renoa reinforces traditional cashmere garments to improve stability and ease of care without sacrificing the tactile quality consumers expect.