Meta brings Muse AI assistant to Apple Watch and Wear OS

The smartwatch launch follows Meta’s introduction of a dedicated iPad app for Muse about a month ago. First released on the App Store in September, the assistant is part of Meta’s push to build a consumer AI product across its devices and services.

Muse can connect to users’ accounts to help manage email, meetings and bills, as well as handle requests such as booking reservations, ordering groceries, setting goals and making purchases. Users can also customize its avatar, choosing a look that resembles a person, an animal or another kind of character.

Meta has added other features in recent weeks. A few days ago, it introduced Spaces, focused conversations around specific topics that the company describes as “custom experiences” and mini apps built on the fly. Spaces appear in Muse’s sidebar and let the assistant work toward a particular goal on a user’s behalf. Last week, Meta also gave users in the U.S. the ability to video chat with their Muse avatar. The company said the avatar uses “subtle expressions and gestures” to reflect a conversation’s tone and context. Muse can hear users and respond in real time, but does not see them.

Soon after launch, Muse became one of 12 mobile apps to exceed 10 million U.S. downloads within its first 40 days in the App Store. Meta’s Threads, which reached the milestone in July 2023, was the most recent app to do so before Muse.