Meta’s Muse can call U.S. businesses, but only for subscribers
Meta has opened Muse’s business-calling feature to all paying subscribers in the United States, moving beyond an earlier test limited to selected users. The AI agent can call on a customer’s behalf to handle tasks such as contacting a cable company, the DMV or a restaurant about a reservation.
By Business Faces·November 13, 2026·2 min read·170 reads
Alexandr Wang, Meta’s chief AI officer and head of its Superintelligence Labs division, announced the wider release on November 12, 2026. The feature was first tested in September. Previously, only some early adopters could try it after requesting access; now it is available to anyone with a paid Muse subscription.
Muse has more than 10 million users, Meta said last month. Subscription plans start at $20 per month for 500 million Muse tokens a week. Users with heavier AI needs can pay $100 a month for 3 billion tokens.
Muse joins other AI tools that can call businesses, including offerings from startup Instinct and Google’s Gemini. But the calls do not always go smoothly: some businesses and receptionists hang up once they realize an AI agent is speaking. As AI voices become more convincing, distinguishing an agent from a human customer may become harder.
The feature could appeal to people tired of navigating phone menus and waiting on hold for customer service. Muse’s email-address option, by contrast, is expected to reach free users soon, Wang said this week.
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