The San Francisco-based company will occupy Stand 5D82 in Hall 5, offering live demonstrations of its voice and text receptionists. These digital agents are engineered to handle routine tasks that typically interrupt technicians, including scheduling appointments, answering incoming calls, and processing payment links. By automating these workflows, the platform aims to capture business opportunities that might otherwise be lost when owners are focused on manual installations.
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Newo.ai brings automated receptionists to Birmingham's InstallerSHOW
With over 40,000 industry professionals expected to descend on the NEC in Birmingham this June 23-25, Newo.ai is positioning its AI-driven communication tools as the missing link for HVAC and plumbing firms struggling to manage customer inquiries while out in the field.

Jason Luo, CEO of Newo.ai, argues that the trades sector suffers from software fatigue, noting that businesses require practical solutions that integrate directly into existing operations rather than additional management burdens. To drive engagement at the event, the company is hosting a prize drawing for a LEGO Technic Ford F-150 Raptor on June 24 at 4 p.m. for attendees present at the stand. The move highlights a broader strategy to penetrate the UK home service market, which the company views as one of the most dynamic environments for testing the efficiency of industrial-grade AI.
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