The analysis of 1,100 promotional videos and internal instructional materials indicates that these creators were part of a coordinated marketing effort. A social-media army reportedly amplified the content, which frequently obscured the commercial nature of the posts. Until journalists began inquiring about the campaign, many creators failed to disclose their financial relationship with the company, only later adding partner disclaimers to their social profiles.
In section Startups & Technology
Polymarket creators allegedly used fake accounts to inflate betting buzz
A Wall Street Journal investigation reveals that Polymarket incentivized online creators to produce deceptive videos featuring fabricated trades. These influencers utilized near-perfect replicas of the platform to simulate lucrative winnings, creating the illusion of high-stakes activity to attract new users to the prediction market site.
Razeen Khan, a former collaborator, defended the practice by equating it to food styling in commercial advertisements, arguing that the videos merely depict potential outcomes. In response to the findings, Polymarket stated it remains committed to transparency and intends to launch an audit of its existing promotional content to ensure market fairness.
Comments (0)
No comments yet. Be the first!