The company is pushing deeper into the living room, recently launching its dedicated TV application on Samsung hardware to complement existing support for Amazon Fire and Google TVs. This expansion is accompanied by interface updates designed for larger screens, including dedicated channels tailored to specific creator niches and topics. Users can now stream horizontal videos, view Stories, and cast content directly from their phones, bridging the gap between personal mobile habits and communal home viewing.
In section Startups & Technology
Instagram pivots to living room screens with new TV app features
Instagram is aggressively expanding its footprint beyond the mobile feed, testing long-form episodic series and live broadcasting capabilities. By integrating these formats into its TV app, the platform is signaling a clear intent to challenge traditional streaming services like Netflix and Amazon Prime Video for prime-time viewership.
These technical adjustments follow Meta’s recent internal testing of a "Series" feature for Reels, which aims to improve the discoverability of serialized content across both Instagram and Facebook. By facilitating easier navigation through comedy, sports, and creator-led programming, Instagram is positioning itself to capture attention in environments previously dominated by long-form streaming providers.
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