Bybit EU Incentivizes User Migration Ahead of MiCAR Deadline

The "Move Your Funds, Get Rewarded" initiative, running through July 31, targets new account holders across the European Economic Area, excluding Malta. Bybit EU, which operates under an Austrian Financial Market Authority (FMA) license, aims to position itself as a stable, compliant alternative for investors navigating the industry's shift toward the unified MiCAR framework.

Participants can access tiered benefits depending on their deposit volume. New users are eligible for welcome gifts starting at €20, alongside card-based bonuses and subscription reimbursements. More significant incentives target high-volume depositors: those committing at least $100 in crypto unlock temporary VIP fee-rate status, while deposits exceeding $50,000 qualify for a 3% annualised cashback rate paid in USDC over one year.

"Europe is setting the foundations for a more mature and sustainable digital asset ecosystem," said Mazurka Zeng, CEO of Bybit EU. The company noted that the upcoming regulatory cutoff serves as a critical inflection point, forcing non-compliant providers to wind down operations and leaving a vacuum for entities with established local presence and long-term regulatory readiness.