Slate Targets Affordable EV Market With $24,950 Modular Truck

The vehicle features a minimalist design, intentionally omitting touchscreens in favor of tactile controls. By utilizing fewer than half the parts found in a typical truck, the manufacturer claims the platform is easier to maintain and service. Owners are encouraged to perform repairs themselves using the company's proprietary guidance portal, Slate U, or by utilizing a network of over 3,000 RepairPal shops nationwide.

Slate is positioning the vehicle as a long-term investment that adapts to owner needs. Customers can purchase a base pickup or SUV—the Squareback and Fastback models start at $29,950—and modify them later using more than 200 accessories from the Slate Marketplace. The truck offers a 205-mile range, a 1,550-lb payload capacity, and a 2,000-lb towing rating. CEO Peter Faricy noted that the company has already secured over 180,000 reservations, suggesting a significant appetite for a low-cost, utilitarian electric alternative. Assembly will take place at a new facility in Warsaw, Indiana, where the company plans to invest $400 million and create over 2,000 jobs.