The device, priced at $59, operates on a simple premise: adding physical friction to digital habits. While software-based solutions like Apple’s Screen Time are easily bypassed with a dismissive notification, Brick requires a conscious physical journey to regain access to blocked apps. Co-founder TJ Driver notes that the goal is to shift phone usage from an unconscious reflex to a deliberate choice, helping users design their environment rather than constantly taxing their mental energy.
In section Startups & Technology
The $59 piece of plastic ending your doomscrolling habits
Most screen time limits fail because they rely on willpower, which is easily overridden by a single tap. A new gadget called Brick forces users to physically walk to a different room and tap their phone against an NFC-enabled square to disable app blocks, effectively turning digital distraction into an intentional act.
For many, this serves as a middle ground between keeping a smartphone and switching to a "dumb phone." Modern life demands functional apps for two-factor authentication, transit payments, and digital tickets, making a complete disconnect impractical for most. By allowing users to customize which apps remain accessible—such as messaging or navigation—Brick offers a granular approach to digital minimalism. The system even includes a limited number of emergency unlocks for essential travel needs, ensuring that users aren't left stranded while trying to manage their screen habits.
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