The new California campus is nearly three times larger than the firm's previous site, providing the necessary infrastructure to scale its portfolio of brands, including Advantage GPS, Elo GPS, and CarRx. Chief Operating Officer Kristen Hale noted that while many firms facing similar growth patterns choose to fracture operations across multiple locations, CDS prioritized a centralized hub to foster cross-functional collaboration. The facility features a dedicated engineering lab, enhanced logistics flow, and specialized zones for dealer education and partner onboarding.
In section Releases
Connected Dealer Services Triples Irvine Footprint for Tech Expansion
Moving from Armstrong Avenue to a sprawling new facility at 5 Goodyear, Connected Dealer Services has officially relocated its corporate headquarters. The expansion marks a strategic shift for the vehicle technology provider, aiming to consolidate engineering, fulfillment, and dealer support under one roof to accommodate rapid national growth.
This investment reflects the company’s decade-long trajectory in the automotive sector, where it currently supports over 2,800 dealerships and manages connectivity for more than 6 million vehicles. Beyond the technical upgrades, the workspace design incorporates open architectural elements intended to boost employee engagement. By housing development, training, and operational teams in a single, resource-rich environment, the company intends to maintain its pace of innovation in inventory management and vehicle security technology.
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