The brand’s flagship products, including Fuego and Blue Heat, are currently being reformulated to meet these new standards. Newer additions to the lineup—such as Takis Pix, Xtreme Lime, and Jalapeño—were produced without these additives from their inception. Shoppers can identify the updated versions by a "No Artificial Colors Added" label appearing on the front of packaging at retailers like Walmart.
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Takis to Strip Artificial Colors and TBHQ from Snack Lineup
The iconic rolled tortilla chip brand Takis is purging artificial colors and the preservative TBHQ from its entire product portfolio. This transition, which is already moving through retail supply chains in the United States, is scheduled for full implementation across every flavor variant by the end of 2026.
Sandra Kirkpatrick, Senior Director of Marketing at Barcel USA, described the shift as a move toward meeting modern consumer expectations without sacrificing the brand’s signature intensity. The initiative aligns with a broader mandate from parent company Grupo Bimbo to remove artificial colorants from its global snack catalog by the same 2026 deadline. As retail inventory cycles through, shoppers may encounter both legacy and updated versions of the products on shelves simultaneously.
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