Bethenny Frankel Joins dpHUE as Chief Brand Officer and Investor

Frankel will collaborate directly with founder Donna Pohlad to influence product innovation, marketing strategies, and consumer education. Her appointment marks a strategic shift for the Los Angeles-based company as it seeks to bridge the gap between professional salon visits and home maintenance. Pohlad noted that Frankel’s reputation for demystifying complicated markets aligns with the brand’s mission to provide accessible, high-quality solutions for maintaining hair color.

For her part, Frankel identified a significant market void in hair color maintenance, citing consumer frustration between salon appointments as a primary driver for her investment. The brand, which currently retails through platforms including Ulta Beauty, Amazon, and TikTok Shop, plans to leverage this partnership to accelerate expansion across e-commerce and international markets. Rather than acting as a traditional spokesperson, Frankel will function as a strategic partner tasked with scaling the business and deepening community engagement.