The original Cloud fragrance, which debuted in 2018, earned the Fragrance Foundation's 2019 Fragrance of the Year award and established a template for success that the brand has maintained for years. Following the 2023 release of Cloud Pink, the collection has become the singer's top-selling line globally. According to LUXE Brands CEO Tony Bajaj, the partnership has long aimed for the kind of market longevity seen by classic fragrance houses, a goal he believes the team has now surpassed.
In section Releases
Ariana Grande Expands Fragrance Empire With Cloud Aurora
Ariana Grande is set to expand her award-winning fragrance franchise on July 14th with the launch of Cloud Aurora. Developed in partnership with LUXE Brands, the new scent arrives as the latest iteration of her best-selling collection, aiming to capture a sense of comfort through notes of vanilla and blackcurrant.
Perfumer Clement Gavarry, who created the previous entries in the series, returns for this release with a blend featuring spun sugar, musk, and woods, finished with golden amber. The bottle has been reimagined with a pearlescent finish to mark the new era. The scent will be available in two sizes, retailing at $30 for the 10 mL spray and $75 for the 100 mL bottle.
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