Tony Gervino, TIDAL’s EVP and Editor-in-Chief, framed the policy as a necessary defense of the artist-fan connection. Under the new rules, tracks identified as 100% AI-generated will be tagged with an "AI" badge and barred from collecting royalties or participating in direct-to-fan sales. Furthermore, the platform intends to actively remove content that attempts to impersonate established artists or groups.
In section Startups & Technology
TIDAL pivots to demonetize AI-generated music
TIDAL is moving to strip monetization from fully AI-generated tracks, aiming to shield human artists from a flood of synthetic content. Starting July 15, 2026, the streaming service will implement automated filtering and mandatory labeling, prioritizing organic creativity over the growing volume of automated compositions filling digital libraries.
This shift aligns TIDAL with a broader industry trend. Spotify and Apple Music have already adopted tagging systems to manage the influx of AI tracks, while Deezer has taken a more aggressive stance, removing synthetic music from recommendations and sharing detection tools with competitors. With 44% of new music uploads on some platforms reportedly AI-generated, TIDAL’s decision to cut off revenue streams serves as a high-stakes test to determine if financial disincentives can effectively curb the proliferation of machine-made audio.
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