Operating at 11351 Gateway Boulevard West since January 19, 2026, the facility maintains its existing staff and local repair expertise. While the name change aligns the site with Group 1’s broader platform—which includes 32 collision centers and 250 dealerships—the transition does not involve shifts in ownership or day-to-day operations. Charlie Hassoun, General Manager of Group 1 Ford of El Paso, noted that the rebranding aims to provide customers with a more transparent, consistent experience by connecting local service to the resources of a larger automotive group. The center continues to serve drivers across El Paso, Las Cruces, and the surrounding regions of West Texas and New Mexico, offering a full suite of body work and post-repair support.
In section Releases
Group 1 Automotive Rebrands El Paso Collision Center
The former Shamaley Collision Center of El Paso has officially transitioned to Group 1 Collision El Paso, marking the latest step in a nationwide effort by Houston-based Group 1 Automotive to unify its retail network under a single, recognizable brand identity that spans across its U.S. and U.K. dealership operations.
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