Old World Christmas Launches 2026 Collection with July Countdown

The brand, which has spent 46 years producing glass ornaments, is using the mid-year milestone to showcase its latest collection through a series of daily drops on its social media channels and company blog. According to CEO Neal Applefeld, the event serves as the official start of the season rather than a clearance sale, focusing on the storytelling aspect of holiday decorating. The company plans to release new themes throughout the month, ranging from "Holiday Humor" and "Glam" collections to nostalgic licensed characters and detailed food-themed ornaments.

Beyond the product reveals, the company is hosting weekly giveaways for fans who engage with their digital platforms. Each ornament in the 2026 lineup follows a labor-intensive production process that begins with in-house sketches in Washington and spans approximately one year from concept to shelf. With an active catalog exceeding 2,000 designs, the brand maintains its traditional manufacturing approach, where artisans blow, silver, and hand-paint each piece, ensuring that no two ornaments are identical. The new arrivals, which typically retail for around $25, are designed to serve as personal keepsakes for milestones, hobbies, and family memories.