JOA operates 33 casinos across France and generated approximately 430 million euros ($492 million) in revenue last year. Banijay is acquiring the operator from funds managed by Blackstone and Kings Park Capital, though the financial terms remain undisclosed. This expansion integrates Banijay’s digital entertainment expertise with JOA’s established physical venues, a move Banijay Chief Executive Francois Riahi described as a natural evolution following the Tipico takeover.
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Banijay Bolsters Gambling Empire With Acquisition of Casino Group JOA
France’s second-largest casino operator, JOA, is set to join the Banijay Group, marking the entertainment giant’s second major foray into the gambling sector within a year. The deal follows Banijay’s multibillion-dollar acquisition of the German sports-betting firm Tipico, signaling a strategic shift toward an omnichannel gaming model.
The Tipico deal, which valued the German firm at 4.6 billion euros including debt, effectively doubled the scale of Banijay’s gaming division. The segment has already demonstrated strong momentum, posting a 17% revenue increase during the first quarter of this year. Under the new ownership, JOA Chairman Laurent Lassiaz will remain at the helm alongside the existing management team. Banijay expects to finalize the acquisition before the end of the year, pending standard regulatory approvals and employee consultations.
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