The program addresses the friction points often encountered by international visitors, who make up over 90% of the company's clientele. By opening the doors of every Tokyo location to all MIMARU guests, the brand provides a safety net for travelers struggling with navigation, language barriers, or urgent childcare needs. Staff members, representing 39 countries and regions, are now positioned to offer localized help that digital translation tools often fail to provide.
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MIMARU Deploys Tokyo-wide Support Network for International Travelers
A dead smartphone battery or a sudden rainstorm can transform an exciting Tokyo outing into a stressful ordeal for families. To mitigate these common travel hurdles, apartment accommodation brand MIMARU has launched a city-wide support initiative that allows guests to seek assistance at any of its local properties throughout the day.
According to Mao Mochizuki, who handles international PR for the company, the initiative aims to shift the travel experience from passive sightseeing to a more grounded, integrated stay. By leveraging its shared network of properties, the firm intends to foster a sense of belonging for families who might otherwise feel overwhelmed by the complexities of navigating Japan. Whether it is seeking shelter from weather or mediating a request with a local business, guests can now treat any MIMARU branch as a home base, regardless of where they are actually booked.
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