Crafted with steam-distilled botanicals, the drink balances bitter orange notes with herbal and floral undertones. The launch marks a significant expansion for Naked Life, which holds the top spot for non-alcoholic cocktails in Australia. The company is leveraging this global track record to tap into the growing U.S. moderation movement, supported by distribution through Molson Coors.
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Naked Life Brings Alcohol-Free Italian Spritz to U.S. Market
As demand for mindful drinking options surges, Australian brand Naked Life is introducing its Italian Spritz to the United States. The citrus-forward, alcohol-free beverage aims to capture the essence of traditional aperitivo culture, offering a zero-sugar, five-calorie alternative for consumers during the peak of the summer season.
Stephanie Clanfield, Senior Marketing Manager of Non-Alcoholic Beverages at Molson Coors, noted that the product provides the complexity of a classic aperitivo without the alcohol. The Italian Spritz joins an existing U.S. lineup that includes non-alcoholic versions of the Margarita, Mojito, and Negroni Spritz. Priced at $9.99 for a four-pack, the product is currently available on Amazon and at 100 Total Wine & More locations nationwide, with further retail availability planned across major grocery chains.
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